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12 Min Read

Rebecca Lieb says that “Content is the atomic particle of all digital marketing.”  Marketing is pertinent to success if you’re a startup or even an established business looking for a new launch. Conventional marketing isn’t much appreciated by customers so content marketing comes into play….

4 Min Read

The 80/20 rule was a principle formulated by Italian economist Vilfredo Pareto. In his 1896 paper Cours d’Économie Politique, the economist highlighted that 80% of the land in Italy was controlled by 20% of the population. This led to the deduction of the rule that…

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